{"title":"Instytutum","description":"\u003c!-- Brand hero — minimal premium-clinical. Inherits page content width.\n     Two-column desktop, hidden on mobile. --\u003e\n\u003cdiv class=\"brand-hero\" style=\"display:grid;grid-template-columns:220px 1fr;gap:56px;align-items:center;margin:24px 0 32px;padding:24px 0 32px;border-bottom:1px solid #ececec;\"\u003e\n  \u003cdiv class=\"brand-hero__logo\" style=\"display:flex;align-items:center;justify-content:flex-start;\"\u003e\n    \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0927\/6761\/7352\/files\/instytutum.svg?v=1777973078\" alt=\"Instytutum logo\" loading=\"lazy\" style=\"width:100%;max-width:220px;height:auto;display:block;\"\u003e\n  \u003c\/div\u003e\n  \u003cdiv class=\"brand-hero__text\" style=\"font-size:15px;line-height:1.7;color:#3a3a3a;text-align:left;\"\u003e\n    \u003cp style=\"margin:0 0 12px;\"\u003e\u003cstrong style=\"color:#1a1a1a;font-weight:600;\"\u003eInstytutum\u003c\/strong\u003e is a Swiss luxury skincare brand founded in Zug in 2014 by \u003cem style=\"color:#1a1a1a;\"\u003eDr. Natalia Bobok\u003c\/em\u003e — a medical doctor and longevity scientist with experience in pharmaceutical and biotechnology research. The brand’s formulas are developed in collaboration with a Swiss laboratory with more than 30 years of experience and tested in more than 80 cell culture analyses.\u003c\/p\u003e\n    \u003cp style=\"margin:0;\"\u003eThe patented INSIDE \u0026amp; OUT technology works simultaneously at cellular, tissue and surface level — the aim is to reduce the biological age of the skin, not merely mask its signs. Available in our e‑shop and at the Skinmedik salon in Riga.\u003c\/p\u003e\n  \u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003cstyle\u003e\n  @media (max-width: 749px) {\n    .brand-hero { display: none !important; }\n  }\n\u003c\/style\u003e","products":[{"product_id":"truly-transforming-brightening-eye-cream","title":"TRULY-TRANSFORMING BRIGHTENING EYE CREAM","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003e\u003cspan data-sheets-root=\"1\"\u003eEye cream with a brightening effect. \u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-sheets-root=\"1\"\u003eIt deeply hydrates, instantly diminishes wrinkles, softens and smooths the skin, thanks to the multimolecular hyaluronic acid and raspberry stem cell complex: these penetrate deeply into the skin, hydrate it for 24 hours, stimulate ceramide production, strengthen the skin’s protective barrier and improve its elasticity.\u003c\/span\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e","brand":"Instytutum","offers":[{"title":"Default Title","offer_id":51814017696072,"sku":null,"price":95.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0927\/6761\/7352\/files\/Frame_2.png?v=1761130557"},{"product_id":"triple-action-resurfacing-peel","title":"TRIPLE ACTION RESURFACING PEEL","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-sheets-root=\"1\"\u003eAn effective triple-action peel that immediately improves skin texture and tone, leaving it smooth and velvety. It immediately smooths the skin’s micro-relief and improves the structure of the epidermis, filling it with a healthy glow.\u003cbr\u003e\u003c\/span\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Instytutum","offers":[{"title":"Default Title","offer_id":51814106923336,"sku":null,"price":85.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0927\/6761\/7352\/files\/Frame_6.png?v=1761130557"},{"product_id":"superbiotic-plant-based-ceramide-cream","title":"SUPERBIOTIC PLANT-BASED CERAMIDE CREAM","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-sheets-root=\"1\"\u003eSuperbiotic plant-based ceramide cream strengthens and restores the skin barrier and perfectly complements acid, vitamin C and retinoid products. The cream not only reinforces the skin barrier and balances the microbiome, but also protects the skin from the effects of everyday irritants. The lightweight texture quickly absorbs into the skin and , forming a protective layer, helps it retain moisture, prevents dryness and dullness, and relieves discomfort. Thanks to its unique formula containing biocompatible ceramides, omega fatty acids, squalane and polyglutamic acid, the skin remains well cared for, hydrated, smooth and supple.\u003cbr\u003e\u003c\/span\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e","brand":"Instytutum","offers":[{"title":"Default Title","offer_id":51814120849736,"sku":null,"price":85.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0927\/6761\/7352\/files\/Frame_3.png?v=1761130558"},{"product_id":"transforming-melting-cleanser","title":"Transforming Melting Cleanser","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-sheets-root=\"1\"\u003eThis rich milk melts into the skin and transforms into a lightweight oil. On contact with water, it becomes a silky emulsion, instantly dissolves and removes make-up and micro-impurities, as well as cleansing clogged pores, without drying the skin or causing an unpleasant tight feeling. The skin is deeply cleansed, soft and radiant.\u003cbr\u003e\u003c\/span\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e","brand":"Instytutum","offers":[{"title":"Default Title","offer_id":51814488342856,"sku":null,"price":45.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0927\/6761\/7352\/files\/Frame_7.png?v=1761130557"},{"product_id":"resurfacing-glow-toner","title":"RESURFACING GLOW TONER","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-sheets-root=\"1\"\u003eA toner with 6% glycolic acid and 2% niacinamide. It chemically exfoliates dead skin cells. It visibly smooths fine lines and wrinkles, tightens pores, evens out an uneven skin tone, and helps leave the skin smooth and radiant. In addition, it effectively reduces sebum secretion and minor skin imperfections. Allantoin, chamomile and provitamin B5 help to soothe the skin, while hyaluronic acid leaves it supple and hydrated. It promotes the normalisation of metabolic processes, which has a beneficial effect on cell renewal, connective tissue protein synthesis, blood microcirculation and sebaceous gland function. It has excellent firming, restorative and soothing properties. The toner forms an invisible protective barrier around the skin that neutralises the adverse effects of aggressive environmental factors.\u003cbr\u003e\u003c\/span\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e","brand":"Instytutum","offers":[{"title":"Default Title","offer_id":51814551847240,"sku":null,"price":60.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0927\/6761\/7352\/files\/Frame_8.png?v=1761130557"},{"product_id":"pro-grade-anti-aging-x-strength-retinol-serum","title":"PRO-GRADE ANTI-AGING X STRENGTH RETINOL SERUM","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-sheets-root=\"1\"\u003ePro-Grade Anti-Aging X-Strength Retinol Serum genuinely improves the skin. The product contains an 8% retinoid complex consisting of 5% Granactive Retinoid, an innovative stabilised tretinoin retinol ester. The component penetrates the deeper layers of the skin, gently addressing age-related concerns: smoothing wrinkles, brightening age spots, and evening out skin tone and texture.\u003cbr\u003e\u003c\/span\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e","brand":"Instytutum","offers":[{"title":"Default Title","offer_id":51814595297608,"sku":null,"price":125.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0927\/6761\/7352\/files\/Frame_9.png?v=1761130558"},{"product_id":"powerful-retinoil","title":"POWERFUL RETINOIL","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-sheets-root=\"1\"\u003eThe next-generation Powerful RetinOil active retinoid visibly tightens pores and reduces age spots, prevents signs of premature ageing, fine lines and wrinkles, uneven texture, skin imperfections, dryness and dullness.\u003cbr\u003e\u003c\/span\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e","brand":"Instytutum","offers":[{"title":"Default Title","offer_id":51814684361032,"sku":null,"price":95.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0927\/6761\/7352\/files\/Frame_10.png?v=1761130558"},{"product_id":"hydrafusion-4d-ha-hydrating-water-burst-cream","title":"HYDRAFUSION 4D HA HYDRATING WATER BURST CREAM","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-sheets-root=\"1\"\u003eMoisturising cream with four molecular sizes of hyaluronic acid to create a three-dimensional network targeting different layers of the skin, replenishing water from the outside and maintaining water levels from within.\u003cbr\u003e\u003c\/span\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e","brand":"Instytutum","offers":[{"title":"Default Title","offer_id":51814703006024,"sku":null,"price":85.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0927\/6761\/7352\/files\/Frame_4.png?v=1761130558"},{"product_id":"c-illuminating-3d-moisturizer","title":"C-ILLUMINATING 3D MOISTURIZER","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-sheets-root=\"1\"\u003eThe highly concentrated C-Illuminating 3D Moisturizer anti-ageing formula contains the antioxidant vitamin C, which brightens the skin, reduces hyperpigmentation, stimulates collagen synthesis and increases skin elasticity. The multi-molecular hyaluronic acid complex is designed to hydrate the skin: low-, medium- and high-molecular-weight hyaluronic acid molecules quickly penetrate the skin and form a protective film on its surface.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e","brand":"Instytutum","offers":[{"title":"Default Title","offer_id":51814726107464,"sku":null,"price":85.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0927\/6761\/7352\/files\/Frame_5.png?v=1761130557"},{"product_id":"anti-wrinkle-brightening-c-erum","title":"ANTI-WRINKLE BRIGHTENING C-SERUM","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-sheets-root=\"1\"\u003eThe powerful Anti-wrinkle brightening C-erum, serum contains 15% C vitamīna (THD) and active ingredients that guarantee visible results. It tackles all skin concerns simultaneously. Immediately brightens and imparts a healthy glow. Quickly absorbs; the innovative emulsion deeply hydrates and nourishes the skin, preventing fine lines.\u003c\/span\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e","brand":"Instytutum","offers":[{"title":"Default Title","offer_id":51815079280968,"sku":null,"price":125.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0927\/6761\/7352\/files\/Frame_11.png?v=1761130558"},{"product_id":"advanced-retinol-toner","title":"ADVANCED RETINOL TONER","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-sheets-root=\"1\"\u003eThanks to progressive ingredient technology, specially stabilised retinol molecules penetrate the deeper layers of the epidermis, restoring the skin from within and strengthening its barrier function.\u003cbr\u003e\u003cbr\u003eThe toner combats signs of skin ageing, reduces damage caused by ultraviolet radiation, smooths fine lines and brightens age spots. By stimulating cell renewal and collagen synthesis, it restores an even skin tone and smoothness.\u003c\/span\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e","brand":"Instytutum","offers":[{"title":"Default Title","offer_id":51816824144200,"sku":null,"price":60.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0927\/6761\/7352\/files\/Frame_12.png?v=1761130557"},{"product_id":"fancy-match-lip-gloss","title":"⁠⁠Fancy Match Lip Gloss","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-sheets-root=\"1\"\u003ePerfect harmony of make-up and skincare.\u003cbr\u003e\u003cbr\u003eMelting, ultra-soft texture that does not feel sticky intensely moisturises the lips and gives them an expressive, high-shine finish. Active ingredients create a gentle tingling and warming sensation, visibly enhance lip volume, define the contour and smooth fine lines.\u003c\/span\u003e\u003c\/p\u003e","brand":"Instytutum","offers":[{"title":"Default Title","offer_id":52593021616456,"sku":null,"price":25.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0927\/6761\/7352\/files\/563.png?v=1772722691"},{"product_id":"sunscription-dark-spot-defence-spf50","title":"SUNSCRIPTION DARK SPOT DEFENCE SPF50","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-sheets-root=\"1\"\u003eTinted sunscreen contains new-generation safe filters, protects against UVA\/UVB rays and blue light, slows the ageing process, and gently brightens pigmentation and age spots. Leaves the skin radiant and supple, moisturises, and has an antioxidant effect. 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